OGX Purple Toning Shampoo, 13 fl oz

OGX Impecca-Blonde Purple Toning Shampoo is the perfect solution for saying goodbye to brass and hello to a brighter shade of blonde. Infused with powerful, highly pigmented purple fig, iris, and keratin, this moisturizing shampoo effectively brightens blonde hair while combating brassiness. Whether your hair is silver, pre-lightened, or naturally blonde, this purple toning shampoo is the key to achieving the best blonde hair possible.

This blonde hair shampoo offers buildable coverage to color-correct yellow tones, allowing you to personalize your tone according to your preferences. For even more color-correction, consider pairing it with OGX's potent purple toning drops and your favorite conditioner. Use OGX Blonde Enhance plus Purple Toning Shampoo as frequently as you like to create a personalized toning treatment for your silver, pre-lightened, or natural blonde hair.

Not able to make it to the salon? No problem. You can extend the life of your color and protect it from fading by using this highly pigmented shampoo to brighten and color-correct yellow tones. Formulated with keratin, purple fig, iris, and fragrant notes of blood orange, papaya butter, and coconut milk, this purple toning shampoo will leave your hair feeling fresh and vibrant every time.

To use, simply apply a generous amount to wet hair, lather in from root to tip, and then rinse. Follow with a conditioner and consider adding a few OGX Purple Toning Drops to your conditioner or cream-based styling product for an even more personalized tone. The more often you use it, the more toning power it has, so use it as frequently as needed to maintain that fresh-from-the-salon look. With OGX Impecca-Blonde Purple Toning Shampoo, you can achieve the perfect blonde hair you've always wanted.

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